The Challenge

SOCIETY was tasked with building brand awareness around Twenty Third Street Distillery and promoting a number of new products, including the Signature Non-Alcoholic G&T and Violet Gin RTD. Twenty Third Street Distillery has also been the recipient of several awards and SOCIETY was brought in to help promote these across media.

The Solution

To build brand awareness for Twenty Third Street Distillery, SOCIETY employed a press office approach as well as influencer marketing and gifting. We built relationships with target media, including trade publications and lifestyle outlets, and created a database of Twenty Third Street Distillery influencer fans for gifting and partnership work. We created unique and snappy video content to assist in cut through on days like World Cocktail Day.

The Response

SOCIETY achieved over 50 pieces of coverage for Twenty Third Street Distillery during the first six months of our partnership, including national media coverage and regular features in key industry publications. We secured over 4 million impressions through gifting and influencer partnerships and generated over 158 million in reach through earned media.