National Pharmacy Christmas Pageant

National Pharmacy Christmas Pageant

National Pharmacy Christmas Pageant

The Challenge

For the second year in a row, South Australia's iconic National Pharmacies Christmas Pageant was hosted at the Adelaide Oval, due to ongoing COVID-19. SOCIETY needed to reposition the event as a safe and unique public parade, while managing communications about ballot limitations.

The Approach

SOCIETY delivered a long form media relations campaign through staged media moments leading up to the event, as well as dense in-event activities. These included consumer competitions, mini float and royal family media moments, weather crosses, partnership with The Morning Show and gifting with local influencers.

The Response

The total reach of 83M shows an increased quality in the coverage, due to the level of national media opportunities secured which increased pageant reach and awareness with Australians across the country.

National Pharmacy Christmas PageantNational Pharmacy Christmas Pageant
National Pharmacy Christmas Pageant

Results

2191

Total pieces of organic + earned coverage

98.94%

increase positive sentiment

83M

Total reach

Explore more

F WHITLOCK & SONS

F WHITLOCK & SONS

F WHITLOCK & SONS

F WHITLOCK & SONS

F WHITLOCK & SONS

F WHITLOCK & SONS

F WHITLOCK & SONS

F WHITLOCK & SONS

F WHITLOCK & SONS

Contact

Adelaide
1/277 Rundle Street
Adelaide, SA 5000

Sydney
50 Yeo Street
Neutral Bay, NSW 2089

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