With a growing competitive tourism landscape, we helped Rydges Hotels & Resorts bring three revitalised properties back to market in Melbourne, North Sydney and Port Macquarie – positioning each as a distinctive travel experience while building excitement around their transformation.
We developed media and influencer strategies tailored to each property, from leveraging Rydges Melbourne’s proximity to the theatre district to showcasing North Sydney’s neww connection to the Metro and proximity to the city and Port Macquarie’s coastal appeal. We hosted immersive familiarisation experiences, bringing media and influencers behind the scenes to experience the hotels, destinations and refreshingly local hospitality firsthand.
For Melbourne, 27 media and influencers embarked on a 24-hour immersive tour, culminating in a gala dinner for 46 guests. In North Sydney, media experienced everything from Wattle Bar + Kitchen to IMAX and Taronga Zoo, while Port Macquarie hosted six media and three influencers to experience the waterfront property.
Across the three launches, we generated a combined potential reach of 39.61 million+, with coverage spanning Australia and New Zealand in leading travel titles including Escape, Explore and Nine News.
