A people-first approach to sparking brand connections

SOCIETY was initially created by Dena Vassallo to start a revolution in the way agencies support brands and organisations that are positively shaping the societies in which we live, work, and play. It's literally why we are called society.

Today, we take a people-first approach to sparking brand connections.

“People will forget what you said, people will forget what you did, but people will never forget how you make them feel.”

SOCIETY is challenging our industry to be even more ‘people’ obsessed; to capture attention in a depleting attention economy. We help everyday brands become more connected and more loved, no matter how big or small.

Clients work with us because we are purpose-built for business impact, and we live and breathe the markets in which we operate. We believe in working hard, being kind, and above all, putting people at the heart of everything we do.


We use our SOCIETY Spark methodology to fuel brand relevance and ignite more human connections;

We find the spark that will create a big moment in time. We leverage it to drive brand momentum and reputation. We build more connections around the spark.


SFoC 2022 Marketing Communications and Photography by SOCIETY Marketing Communications.My Teams television commercial for ECH. SOCIETY Marketing Communications.Woolworths Farm PR Campaign. Family sitting for interview for Woolworths digital marketing campaign by SOCIETY.Golden Circle Public Relations by SOCIETY Marketing Communications team. Golden Circle juice on the beach.Struthless Influencer Marketing campaign by SOCIETY Marketing Communications

You’re In Good Company

You can have confidence in our work. We’ve delivered on projects big and small, in our own backyard and around the world, helping our clients reach and connect with their target communities no matter what medium.