We launched Parëva™ Beauty, an independent, female-founded and science-backed skincare brand, into the competitive U.S. beauty market, building awareness and credibility from the ground up.
We developed the communications strategy and created a launch moment that connected the brand’s science and female leadership with the UN’s International Day of Women and Girls in Science. We supported founder Smitha Rao at the UN Women Assembly, established the Parëva™ Beauty Advocacy Board with a leading New York dermatologist, and hosted an exclusive launch event for top beauty and lifestyle editors and tastemakers.
We kept momentum building through strategic media relations, founder desksides, product seeding, podcast interviews and industry events, securing coverage in Beauty Independant, Forbes, Town & Country, Fashionista and Yahoo!. We also submitted products for key beauty awards, earning a shortlist for the 2025 Beauty Independent Beacon Awards for Best Brand Launch.
The launch and ongoing campaign reached more than 1.1 billion people, establishing Parëva™ as a credible new voice in science-backed beauty.
