We partner with Optus to bring its purpose to life through stories and experiences that matter to Australians – from supporting regional communities and small businesses to building digital resilience, championing inclusion and shaping the future of connectivity.
We’ve helped Optus become a more meaningful partner to Australian businesses through the Business Plus Roadshow and FutureFit digital resilience workshops, taking expert advice, mentors, Tech Grants and practical digital skills to SMBs across the country. We also brought Optus’ regional commitment to life through Raise the Bar, celebrating local heroes and organisations making a difference in their communities.
We’ve built Optus’ authority in digital safety and cybersecurity through Scam Awareness Week, Digital Thumbprint and the announcement of its Cyber Chair, while using real people and local stories to make complex issues accessible. We also developed media and influencer activity around Pride Starts with Yes, helping Optus authentically demonstrate its commitment to inclusion, led communications for Project SWIFT’s sovereign LEO satellite consortium, and developed strategic narratives around Project Kuiper and 40 years of Optus in space.
These campaigns have generated more than 14.7 million in reach, with 124 pieces of Scam Awareness Week coverage and an NPS of 63 for FutureFit.
