ELA, along with NASA, were preparing to make history with Australia’s inaugural commercial space launch from its Arnhem Space Centre in East Arnhem Land. We established the brand from the ground up, designing its logo and visual identity before helping launch it into the world.
We planned and hosted a VIP event for the June 2022 launch, bringing together global media, government, investors, industry and key stakeholders while working closely with Indigenous Elders, Traditional Owners and local school communities.
From establishing a 24/7 press office at the remote launch site to live-streaming the launch for a global audience, we built ELA’s profile across every touchpoint – from its website and social channels to executive positioning and powerful imagery of the Arnhem Space Centre.
The launch reached an estimated 360 million people globally, helping establish ELA as an Australian and international leader in commercial space launches.
We partnered with Hard Truth Distilling Co. to build awareness of its pioneering craft distillery in Brown County, Indiana, and position the brand as a leader in craftsmanship, innovation and the art of Sweet Mash distilling.
We built a proactive calendar of media moments spanning spirits, consumer, lifestyle and tourism, creating opportunities to showcase the people and passion behind the brand. Working closely with the Master Distiller and key leaders, we secured regional and national media opportunities, while developing a KOL program to drive distillery visits and product trial.
Throughout 2026, we have supported the Hard Truth team in launching five new products and hosted two exclusive media preview events on property. We also elevated the brand’s communications strategy and generated awareness for key seasonal events, including Bourbon & BBQ and Harvest Festival.
To date, we have generated 400+ pieces of coverage and more than 820 million in reach, fueling curiosity, credibility and awareness of Hard Truth and its distinctive approach to distilling.
