We partnered with Hard Truth Distilling Co. to build awareness of its pioneering craft distillery in Brown County, Indiana, and position the brand as a leader in craftsmanship, innovation and the art of Sweet Mash distilling.
We built a proactive calendar of media moments spanning spirits, consumer, lifestyle and tourism, creating opportunities to showcase the people and passion behind the brand. Working closely with the Master Distiller and key leaders, we secured regional and national media opportunities, while developing a KOL program to drive distillery visits and product trial.
Throughout 2026, we have supported the Hard Truth team in launching five new products and hosted two exclusive media preview events on property. We also elevated the brand’s communications strategy and generated awareness for key seasonal events, including Bourbon & BBQ and Harvest Festival.
To date, we have generated 400+ pieces of coverage and more than 820 million in reach, fueling curiosity, credibility and awareness of Hard Truth and its distinctive approach to distilling.
