Across three markets (AU, U.S., UK) with different media landscapes and operating rhythms, SOCIETY helped create a consistent, people-first approach to re-introduce and reignite awareness of Movember and its impact.
We supported local Movember communications teams to expand coverage opportunities in each market, re-educating media about what Movember stands for, especially in the U.S. and UK, and what fundraising efforts help support: men’s mental health, prostate and testicular cancer. We pitched tailored stats and real stories from Movember community ambassadors to local media to secure localised press, while supporting local fundraising efforts to garner attention for the cause.
To build global continuity of assets, we created a global media hub and market-specific content toolkits, giving media a one-stop shop. In the U.S., we strategically shared key insights and findings from Movember’s The Real Face of Men’s Health Report with U.S.-based media and supported the NYC launch event, where Prince Harry was a panelist.
In Australia, we secured Harry Garside as a national ambassador and generated coverage across major media including Sunrise, body+soul and Carrie & Tommy.
Together, the campaign generated a reach of 31 million helped bring Movember’s purpose and the people behind it back into the conversation.
