We partner with Optus to bring its purpose to life through stories and experiences that matter to Australians – from supporting regional communities and small businesses to building digital resilience, championing inclusion and shaping the future of connectivity.

 

We’ve helped Optus become a more meaningful partner to Australian businesses through the Business Plus Roadshow and FutureFit digital resilience workshops, taking expert advice, mentors, Tech Grants and practical digital skills to SMBs across the country. We also brought Optus’ regional commitment to life through Raise the Bar, celebrating local heroes and organisations making a difference in their communities.

 

We’ve built Optus’ authority in digital safety and cybersecurity through Scam Awareness Week, Digital Thumbprint and the announcement of its Cyber Chair, while using real people and local stories to make complex issues accessible. We also developed media and influencer activity around Pride Starts with Yes, helping Optus authentically demonstrate its commitment to inclusion, led communications for Project SWIFT’s sovereign LEO satellite consortium, and developed strategic narratives around Project Kuiper and 40 years of Optus in space.

 

These campaigns have generated more than 14.7 million in reach, with 124 pieces of Scam Awareness Week coverage and an NPS of 63 for FutureFit.

SOCIETY partnered with That’s it. to support the brand with ongoing media relations efforts in the U.S. market to generate awareness of its clean-label fruit snacks and new product innovations.

 

We built a culture-led earned media strategy and kicked off our efforts with back-to-school season, sparking conversation around two new innovations, Fruitola Fruit Granola and Fiber Fruit Bars, and the growing importance of protein and fiber for school-aged children. From there, we developed high-impact, data-led narratives, creating opportunities for media and KOLs to sample, review and recommend That’s it. products across key moments like Fall, Better Breakfast Month and Halloween.

 

In less than six months, we generated 504 pieces of meaningful coverage across outlets including BuzzFeed, Parade, Yahoo!, Good Housekeeping and Real Simple, reaching an estimated 1.5 billion people.

We partner with Blooms The Chemist across communications, content and brand marketing, helping the community-focused communicate with clarity, confidence and a distinct point of view.

 

When the Australian Government announced changes to the vaping model, we helped Blooms take a clear public position, developing and distributing the CEO’s response and securing national media coverage, including 106 pieces across major news outlets. Coverage from this activity reached more than 5.8 million people, demonstrating the impact of giving Blooms’ values a clear voice in the national conversation.

 

We also develop B2B marketing collateral for prospective pharmacists and franchisees, from eDMs and brochures to playbooks and presentation decks. Alongside this, we produce Blooms’ Health Plus Magazine on an ongoing basis, managing content writing, image sourcing and design across each digital edition.

Across three markets (AU, U.S., UK) with different media landscapes and operating rhythms, SOCIETY helped create a consistent, people-first approach to re-introduce and reignite awareness of Movember and its impact.

 

We supported local Movember communications teams to expand coverage opportunities in each market, re-educating media about what Movember stands for, especially in the U.S. and UK, and what fundraising efforts help support: men’s mental health, prostate and testicular cancer. We pitched tailored stats and real stories from Movember community ambassadors to local media to secure localised press, while supporting local fundraising efforts to garner attention for the cause.

 

To build global continuity of assets, we created a global media hub and market-specific content toolkits, giving media a one-stop shop. In the U.S., we strategically shared key insights and findings from Movember’s The Real Face of Men’s Health Report with U.S.-based media and supported the NYC launch event, where Prince Harry was a panelist.

 

In Australia, we secured Harry Garside as a national ambassador and generated coverage across major media including Sunrise, body+soul and Carrie & Tommy.

 

Together, the campaign generated a reach of 31 million helped bring Movember’s purpose and the people behind it back into the conversation.

We partnered with Hard Truth Distilling Co. to build awareness of its pioneering craft distillery in Brown County, Indiana, and position the brand as a leader in craftsmanship, innovation and the art of Sweet Mash distilling.

 

We built a proactive calendar of media moments spanning spirits, consumer, lifestyle and tourism, creating opportunities to showcase the people and passion behind the brand. Working closely with the Master Distiller and key leaders, we secured regional and national media opportunities, while developing a KOL program to drive distillery visits and product trial.

 

Throughout 2026, we have supported the Hard Truth team in launching five new products and hosted two exclusive media preview events on property. We also elevated the brand’s communications strategy and generated awareness for key seasonal events, including Bourbon & BBQ and Harvest Festival.

 

To date, we have generated 400+ pieces of coverage and more than 820 million in reach, fueling curiosity, credibility and awareness of Hard Truth and its distinctive approach to distilling.