We launched Parëva™ Beauty, an independent, female-founded and science-backed skincare brand, into the competitive U.S. beauty market, building awareness and credibility from the ground up.

 

We developed the communications strategy and created a launch moment that connected the brand’s science and female leadership with the UN’s International Day of Women and Girls in Science. We supported founder Smitha Rao at the UN Women Assembly, established the Parëva™ Beauty Advocacy Board with a leading New York dermatologist, and hosted an exclusive launch event for top beauty and lifestyle editors and tastemakers.

 

We kept momentum building through strategic media relations, founder desksides, product seeding, podcast interviews and industry events, securing coverage in Beauty Independant, Forbes, Town & Country, Fashionista and Yahoo!. We also submitted products for key beauty awards, earning a shortlist for the 2025 Beauty Independent Beacon Awards for Best Brand Launch.

 

The launch and ongoing campaign reached more than 1.1 billion people, establishing Parëva™ as a credible new voice in science-backed beauty.

With a growing competitive tourism landscape, we helped Rydges Hotels & Resorts bring three revitalised properties back to market in Melbourne, North Sydney and Port Macquarie – positioning each as a distinctive travel experience while building excitement around their transformation.

 

We developed media and influencer strategies tailored to each property, from leveraging Rydges Melbourne’s proximity to the theatre district to showcasing North Sydney’s neww connection to the Metro and proximity to the city and Port Macquarie’s coastal appeal. We hosted immersive familiarisation experiences, bringing media and influencers behind the scenes to experience the hotels, destinations and refreshingly local hospitality firsthand.

 

For Melbourne, 27 media and influencers embarked on a 24-hour immersive tour, culminating in a gala dinner for 46 guests. In North Sydney, media experienced everything from Wattle Bar + Kitchen to IMAX and Taronga Zoo, while Port Macquarie hosted six media and three influencers to experience the waterfront property.

 

Across the three launches, we generated a combined potential reach of 39.61 million+, with coverage spanning Australia and New Zealand in leading travel titles including Escape, Explore and Nine News.