We partner with Optus to bring its purpose to life through stories and experiences that matter to Australians – from supporting regional communities and small businesses to building digital resilience, championing inclusion and shaping the future of connectivity.

 

We’ve helped Optus become a more meaningful partner to Australian businesses through the Business Plus Roadshow and FutureFit digital resilience workshops, taking expert advice, mentors, Tech Grants and practical digital skills to SMBs across the country. We also brought Optus’ regional commitment to life through Raise the Bar, celebrating local heroes and organisations making a difference in their communities.

 

We’ve built Optus’ authority in digital safety and cybersecurity through Scam Awareness Week, Digital Thumbprint and the announcement of its Cyber Chair, while using real people and local stories to make complex issues accessible. We also developed media and influencer activity around Pride Starts with Yes, helping Optus authentically demonstrate its commitment to inclusion, led communications for Project SWIFT’s sovereign LEO satellite consortium, and developed strategic narratives around Project Kuiper and 40 years of Optus in space.

 

These campaigns have generated more than 14.7 million in reach, with 124 pieces of Scam Awareness Week coverage and an NPS of 63 for FutureFit.

Across three markets (AU, U.S., UK) with different media landscapes and operating rhythms, SOCIETY helped create a consistent, people-first approach to re-introduce and reignite awareness of Movember and its impact.

 

We supported local Movember communications teams to expand coverage opportunities in each market, re-educating media about what Movember stands for, especially in the U.S. and UK, and what fundraising efforts help support: men’s mental health, prostate and testicular cancer. We pitched tailored stats and real stories from Movember community ambassadors to local media to secure localised press, while supporting local fundraising efforts to garner attention for the cause.

 

To build global continuity of assets, we created a global media hub and market-specific content toolkits, giving media a one-stop shop. In the U.S., we strategically shared key insights and findings from Movember’s The Real Face of Men’s Health Report with U.S.-based media and supported the NYC launch event, where Prince Harry was a panelist.

 

In Australia, we secured Harry Garside as a national ambassador and generated coverage across major media including Sunrise, body+soul and Carrie & Tommy.

 

Together, the campaign generated a reach of 31 million helped bring Movember’s purpose and the people behind it back into the conversation.

We launched Parëva™ Beauty, an independent, female-founded and science-backed skincare brand, into the competitive U.S. beauty market, building awareness and credibility from the ground up.

 

We developed the communications strategy and created a launch moment that connected the brand’s science and female leadership with the UN’s International Day of Women and Girls in Science. We supported founder Smitha Rao at the UN Women Assembly, established the Parëva™ Beauty Advocacy Board with a leading New York dermatologist, and hosted an exclusive launch event for top beauty and lifestyle editors and tastemakers.

 

We kept momentum building through strategic media relations, founder desksides, product seeding, podcast interviews and industry events, securing coverage in Beauty Independant, Forbes, Town & Country, Fashionista and Yahoo!. We also submitted products for key beauty awards, earning a shortlist for the 2025 Beauty Independent Beacon Awards for Best Brand Launch.

 

The launch and ongoing campaign reached more than 1.1 billion people, establishing Parëva™ as a credible new voice in science-backed beauty.