Welcome to SOCIETY, an independent, female-founded, owned and led agency. We deliver an honest and brave approach to marketing communications.

SOCIETY is an independent, female-founded, owned and led agency. We support brands and organizations that are positively shaping the societies in which we all live, work and play. It’s why we are called SOCIETY.

SOCIETY was founded in Australia in 2017 and was named a finalist as Australia's 2023 PR Agency of the Year. We are taking this success and expanding SOCIETY to the USA, delivering PR and marketing solutions for brands and organizations dedicated to advancing society in a positive way.

Clients work with us because we are purpose built for business impact, and we live and breathe the markets in which we operate.

Let's find your spark

Inquiries: usa@societymarcom.com

Meet the Leadership Team

Dena Vassallo

CEO and Founder

Dena has 20+ years of international experience at some of the world’s largest and most influential communications agencies. She is passionate about finding the spark that connects brands with consumers. Global Women in PR council member, former chair of She Creates, board member for Green Adelaide, Council of Governors at Walford Anglican School for Girls. A U.S. native with dual citizenship in Australia, Dena brings a unique perspective to our team.

Katie Rosholt

Managing Director USA

Katie is an accomplished leader who has 20+ years of experience in developing strategic brand marketing and communications campaigns for multiple global organizations. She has in-house and agency experience with an emphasis on PR and entertainment. She enjoys building strategic solutions to drive business forward and build brand affinity. A Chicago native, where she currently resides, Katie has also lived and worked in Los Angeles and London which has helped shape her global perspective.

Our Services

Campaign Development + Execution

Influencer + Ambassador Partnerships

Earned + Paid Media Planning + Execution

Integrated Media Strategy Development

Social Content Creation + Execution

Impact + Social Good

Executive Positioning + Reputation Management

Internal Communications + Employee Engagement

Activations + Events