SOCIETY U.S.

Welcome to SOCIETY, an independent, female-founded, owned and led agency. We deliver an honest and brave approach to marketing communications.

Work with us

Contact: usa@societymarcom.com

SOCIETY is an independent female-founded, owned and led marketing communications agency with a purpose-driven approach. We are champions for brands and organizations that are working to positively shape the societies in which we all live, work and play. In today’s world, brands are not only drivers of commerce - they are catalysts for society. At SOCIETY, we want to see businesses create meaningful impact that balances both bottom-line growth and broader societal responsibility. We are more than just marketers; we are advocates for a better tomorrow. It’s why we are called SOCIETY.

Meet the leadership team

Dena Vassallo

CEO, Founder + Owner

Dena has 20+ years of international experience at some of the world’s largest and most influential communications agencies. She is passionate about finding the spark that connects brands with consumers. Global Women in PR council member, former chair of She Creates, board member for Green Adelaide, Council of Governors at Walford Anglican School for Girls. A U.S. native with dual citizenship in Australia, Dena brings a unique perspective to our team.

Katie Rosholt

Managing Director USA

Katie is an accomplished leader who has 20+ years of experience in developing strategic brand marketing and communications campaigns for multiple global organizations. She has in-house and agency experience with an emphasis on PR and entertainment. She enjoys building strategic solutions to drive business forward and build brand affinity. A Chicago native, where she currently resides, Katie has also lived and worked in Los Angeles and London which has helped shape her global perspective.

What We Do

We partner with brands and organizations to create connection and community today, with an eye-towards becoming visionary leaders for a better tomorrow.

We build communications-led, integrated marketing campaigns that are:

Earned-first and built for omni-channel activation

Centered around people. Leveraging influencers/tastemakers, content, events & partnerships (platforms, properties, people) to add purpose & emotional connections within communities.

Leveraging culture to ensure we SPARK awareness, conversation and engagement.

Answering societal needs by educating and inspiring consumers to stay curious and drive action.