The Challenge

SOCIETY was engaged by Flinders University to build awareness around the University’s new city campus in Festival Plaza, securing lead generation opportunities for potential future students through mailing list sign ups. A crucial factor in the engagement was also to promote the University’s ‘Find Your Fearless’ messaging and ensure Flinders maintained share of voice during the merger announcement between Uni SA and University of Adelaide.

The Solution

SOCIETY proposed a three phase approach for the campaign, utilising a mystery stunt activation to draw intrigue and interest from South Australians and local media, creating a ‘Find Your Fearless’ careers quiz to engage locals and encourage lead gen opportunities. The activation was followed by an engaging treasure hunt and influencer/KOL gifting, and would culminate with a final activation at the University Open Day on 13th August. SOCIETY engaged local Adelaide influencer Jenna with the Pink to promote to her audience of young locals and worked with thought leaders and prominent influencers locally for a gifting campaign to further amplify the messaging.

The Response