April 12, 2023

SOCIETY adds Haircare Group to Client Roster

We are excited to announce that we have added leading hair product distributor Haircare Group to our growing client roster, marking another new major client win for the year! 

SOCIETY will lead always-on public relations activity for some of Haircare Group’s biggest brands including evo, Color Wow, Philip Kingsley and Glister, as well as new launches to market.

Our CEO and Founder, Dena Vassallo shared her excitement by stating, “We are thrilled to welcome Haircare Group to our SOCIETY”.

“We are looking forward to bringing our experience and creativity to producing a packed year-round PR calendar for some of the industry’s most well known names under Haircare Group, as well as sparking brand connections for exciting fresh names to launch into the Australian market.”

Haircare Group General Manager of Marketing and Retail Sales, Keira Parry said, “Haircare Group is looking forward to working with SOCIETY to lead the national PR campaigns for a number of our brands this year.”

“I’m excited to see the fantastic PR results for Haircare the team will produce”, continued Parry. 

We take great pride in supporting brands that are positively shaping the societies in which we live, work and play, like Haircare Group and their suite of brands beloved  by consumers and salon professionals alike.