March 26, 2024

SOCIETY Expands Team with two strategic appointments in Australia

New appointments Will Lehnertz and Tess Cameron

We are excited to announce the continued expansion of our team with two strategic appointments in Sydney and Melbourne.

Renowned for our innovative approach to brand storytelling and strategic marketing and communications, Will Lehnertz has been appointed to further enhance client experience, as Group Strategy Lead in Sydney.

More than 12 years of global experience in brand reputation and communications, Will brings a wealth of knowledge in crafting compelling consumer narratives and navigating complex media landscapes.  

His reputation for outstanding results aligns perfectly with SOCIETY's mission to create brave and empowered connections.

Will's prior experience includes positions at Netflix, Woolworths Group, and Qantas, where he spearheaded project management efforts for large-scale business initiatives and led proactive PR campaigns.

Tess Cameron has joined as Marketing Communications Director in Melbourne, bringing 25 years’ expertise in marketing and communications, with a proven track record in driving positive social impact. 

Specialising in developing creative strategic communications plans for brands across various sectors, including Property, Place Making, Government, Tourism, and Lifestyle, Tess fosters a culture of collaboration and excellence, making her a valuable addition to our Melbourne team.

Our CEO and Founder, Dena Vassallo, expressed her excitement about Will and Tess's appointment, stating, "We're thrilled to have Will and Tess join our society. 

“Will’s extensive experience and diverse skill set makes him a valuable addition to our team, providing the necessary insight to add to our aim of challenging the boundaries of creativity and innovation in the industry.

“Tess further boosts our on-ground support in Melbourne to the existing team,  delivering integrated communication strategies, running press offices, and stakeholder engagement.”

These strategic appointments underscore SOCIETY's commitment to delivering exceptional service to clients and fostering a culture of creativity and excellence within the agency. 

“As we continue to evolve and expand our footprint in the Australian market, we remain dedicated to sparking brave and exciting connections both internally and within the broader industry," added Vassallo.