The Challenge

F. Whitlock & Sons is at the forefront of taking Aussies and Kiwis out of their ennui, just like Fred Whitlock was a frontiers person by starting the brand with exciting flavours and products. The challenge was to bring its multi-sensory experience to life in new, innovative ways. Our objective was to generate brand awareness and trial of the F. Whitlock & Sons new range through a masterful brand launch in Australia and a relaunch in New Zealand.

The Solution

Whitlock’s wanted to challenge the status quo, be disruptive and inspire Aussies/Kiwis, so we decided to get recognised as the first FMCG brands to tap into this new frontier within the ANZ market. We engaged Aussie artist and social media star Campbell Walker, (Struthless), to create the Whitlock’s Non-Fungible Token (NFT) digital artwork inspired by the brand’s latest creative campaign, ‘Whitlock’s Tales of Delicious Demise’. Proceeds raised from the NFT artwork were contributed to The Hunger Project Australia - a charity aligned with F. Whitlock & Sons brand values.

The Response