Unilever 4 Day Work Week Announcement

The Challenge

Announced Unilever Australia’s adoption of the trial, following its success in New Zealand. The goal was to achieve national media coverage highlighting the success of the trial and promote the decision to expand the offering to Unilever’s Australian offices.

The Solution

The Response

What we did

Integrated PR strategy, leveraging Unilever ANZ CEO Nicole Sparshott as spokesperson.
Secured coveted, high-profile interviews with the Australian Financial Review and AAP.
Embargoed ahead of the announcement, immediate tier one coverage was achieved.
Positioned Unilever globally as an industry leader.
Enabled Unilever to move to a shorter work week which benefited employees
and communities while not impacting business results.
Assets were leveraged globally for internal, external comms and corporate social media use.