Putting women’s mental health on everyone’s lips

Liptember - Putting women’s mental health on everyone’s lips

Liptember - Putting women’s mental health on everyone’s lips

The Value

Business impact

$1.85m revenue

Societal impact

Reducing stigma

Putting women’s mental health on everyone’s lips

Liptember - Putting women’s mental health on everyone’s lips

The Challenge

Positioning Liptember Foundation as the trusted source and respected leader in women’s mental health, while raising awareness and funds for the foundation.

The Solution

The Response

What we did

Challenged men to wear lipstick for one day to ‘Lip-Stick It’ to mental health.
Partnered with Jett Kenny as brand ambassador.
Launched Liptember Foundation’s National Research Study.
Developed a compelling content series titled ‘Real Talk’.
Renamed September to ‘Liptember’; a month for people to wear bright lipstick and talk about women’s mental health.
KOL gifting, influencer campaigns and media strategy to encourage donations.

Liptember - Putting women’s mental health on everyone’s lips

Liptember - Putting women’s mental health on everyone’s lips

Liptember - Putting women’s mental health on everyone’s lips

Liptember - Putting women’s mental health on everyone’s lips

Liptember - Putting women’s mental health on everyone’s lips

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